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Ultimate 90s Flashback – ALLOY Catalogue!!!


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THE Alloy Winter 1997 catalogue – one of my all time favs that came delivered through the mailbox. I kept this one because I would lust over everything on every page. And I still have it today! This is so vintage now, it’s hard to believe. Yet in my mind, this was just the other day! What happened to the time!

Take a look at some of the pages below…


Baggy clothes on skater girls. Un-feminine and un-attractive to some, but awesome, rad and cool to the rest of us.


Track stripes everywhere, like the skirt on the upper left. Those spaghetti strap tank tops were popular too.


Custoline! I had a Custo shirt, but I gave it away. Wish I kept it…

More track stripes and the rise of the ‘tear away track pant’


For some reason, this unattractive style on the above right page was something cool girl that I just would not ever be able to pull off, but was so awesome.


Camo and layering short sleeve shirts over long sleeve shirts. And little tees with graphics.


Accessories. Lots of them.

This Buzzfeed article found here has more Alloy catalogue pages, some from another catalogue I didn’t keep.

Late 90s. Best. Time. Ever.

Some of 90s style is back these days, but when styles come back, they are never really the same. Someone hurry up and build a time machine so I can go back & go shopping!!!